E-Commerce
E-COMMERCE
E-commerce has enabled countries like China to consolidate their leadership positions in the global economy. According to the latest statistics from the Chinese Ministry of Commerce, China consolidates its position as the number one market for e-commerce, with a transaction volume equivalent to $ 3.8 trillion
E-commerce in China
This represents an increase of 19.8% from last year, bringing China’s share of the overall e-commerce market to 39.2%. Services related to e-commerce total nearly 358 billion dollars. In 2016, China had 731 million Internet users, including 467 million online buyers (+ 12.9% over one year).
A large majority of these consumers (441 million) made their purchases from a mobile device. The most popular products are clothing, electronics, mobile phones, food and beverages, and childcare products. This growth of e-commerce in China is mainly due to the giants Alibaba (Taobao, Tmall) and Tencent (JD.com) E-commerce in Africa must generate its own ecosystem, based on continuous innovation.
E-commerce in Africa
For e-commerce to take and accelerate in Africa, it is therefore necessary to innovate quickly and invent a specific “e-commerce ecosystem” that embraces the realities of the continent. We must therefore adapt to uses, understand local needs, and innovate, quickly. This for example passes the option “Cash on Delivery” (delivery of the product at home with payment directly in cash, with the possibility of refusing the product free of charge) for users reluctant to use their credit cards on the Internet. A service that the Kaymu or Jumia platforms already offer in Senegal, Nigeria and elsewhere.
Intermediation
While waiting for virtual connectivity between China and Africa which will not be long to come, we at ATIC have already chosen to anticipate this marriage by setting up an intermediate platform where products from China can be purchased from China. via our accounts on Alibaba, Taobao, Tmall and JD.com and sent to Africa by our logistics unit, which has already been operational for almost ten years.
Promotion of goods coming from Africa
The greatest opportunity for Africa to experience the long-awaited technological leap-frog will be to seize this opportunity to integrate African products into the global digital ecosystem with a real upgrade of the quality and operationality of supply chains. distribution in and outside the continent.
African products such as cocoa, sesame, rawhide, peanuts, cashew nuts, seafood and certain minerals can now integrate Chinese platforms where hundreds of millions of Chinese and global suppliers and consumers operate.