Marketing / Promotion
OUR COLLABORATION WITH CHINESE COMPANIES IS MATERIALIZED BY A VISIBILITY OFFER ON OUR VIRTUAL PLATFORM BUT ALSO THE REGULAR PUBLICATION OF OUR BROCHURES AVAILABLE IN ALL AFRICAN EMBASSIES IN BEIJING.
In China:
We are convinced that we have made the best bet for Africa and China in terms of economic and trade complementarity and our arguments are as follows:
- African exports to China are mainly made up of basic raw materials such as minerals, grains (peanuts, sesame, cocoa, cashew nuts etc.) and hydrocarbons. These same products could have been exported to China but in the form of finished or semi-finished products, which will require the creation of processing, conditioning and packaging units in Africa with the laboratories already existing in some countries to meet export standards around the world.
- Collaboration in food processing technology and know-how with maturing Chinese companies in the sector of imported products from Africa can allow African industries to ensure their upgrading and carve out a share in the volume of exports to the rest of the world.
- The promotion of Made in Africa in China therefore becomes the best opportunity for Africans to penetrate the largest consumer market in the world.
- The promotion of trade between Africa and China can not only help African labels to meet international standards, but also restore the trade imbalance that is still too weak in most African countries and strengthen the export industry with standardized products.
- African products manufactured in Africa which are well standardized and exported directly to China are naturally much more affordable than European products sold in China with a raw material from Africa.
In Africa:
Africa’s future is being played out today and every opportunity to take over from China for sustained and inclusive growth is open to it.
- Africa is a perfect partner for China as regards the outsourcing of factories already too cumbersome in China because of the maturation of the production sector, but also the increasingly drastic requirements of the Chinese authorities on standards and environmental issues such as air and water pollution.
- For industries geared specifically towards exporting, their relocation to Africa offers them, alongside cheaper labor, a more comfortable geographic position for the American and European markets.
- The industrial offshoring intervenes at several levels in the optimization of the chain and costs of production as well as transport since the raw material will no longer need to be transported from Africa for manufacturing. Alongside the two great European and American markets, the African domestic market alone has more than a billion people and purchasing power continues to increase with the emergence of a middle class.
- Our biggest efforts in our activities as a business facilitation entity for Chinese companies in Africa are spent in communication between Africans and Chinese. Even if nowadays we are witnessing the continuous increase in the flow of Chinese companies and businessmen in Africa, the information necessary for new visitors is for the most part not always obtained as intended because most chinese businessmen come to Africa via acquaintance networks where word of mouth still dominates in the information flow.
- We exist today as a platform for information, reception, support and settlement framework for Chinese companies and businessmen with the sole aim of putting an end to the challenges of adaptation and socio-cultural hostility which has cut short many appetites and discouraged a large number of potential investors in Africa.